Pittsburgh Music Ads
An Old Way of Looking at a New Thing
In the old days (the young Madonna/Michael Jackson Music era) no one needed to know about the term “Royalty Free Music” or would think of downloading and purchasing music from a website. Of course, there were not 790 digital channels on TV, millions of business websites, home movies now professionally made at home, marketing presentations in digital format, powerpoint presentations etc, all using background music that wasn’t licensed. With the rapid advancement of computer driven technologies came a completely different way of doing business, from small companies to the largest corporations and new ways of integrating music into those areas became of paramount importance. This then drove the need for royalty free music, since you cannot use a Rolling Stones song unless you want to pay royalties to the group, not to mention the tangled web of actually getting the rights to use the song. And no one wants to incur a copyright infringement lawsuit. So along with all these new and instant business avenues came a real need for professional quality music you could pay a one time fee for, download instantly and use right away in your project of choice. Thus royalty free music became a business all unto its own and a new outlet for professional artists everywhere to sell and market there creations. Couple this with the internet explosion and a revolution was born. This trend appears to have no end in sight.
Once this idea and concept took hold companies were quickly formed under the “Big Business Model” that offered thousands of categories of internet savvy music. So, many new companies came began that offered this music but the process of finding quality downloadable music became similar to finding a needle in a haystack, even if you found a decent website from which to buy. “The hours it takes to find a music track that works for your idea on a website that has three thousand downloadable songs is painful” states Katherine Shaw, a small business owner of an elite wedding planning company in Pittsburgh, PA.
A refreshing paradigm shift brings us to a small company thinking about music in the old way. Media-riffs.com (www.media-riffs.com) consists of two producers/songwriters sitting in a recording studio churning out top quality, real music like in the good old days. When you shop on their website, you are working directly with the owners themselves in the recording studio; not a large conglomerate pumping out 150 mediocre song writers. Media-Riffs have three simple categories of music available for you to enjoy and the best part is that the downloadable background music is recorded from live musicians with the goal of enhancing the energy of a project with the moving power of real music. The Media Riffs team represents over 40 combined years of song writing experience. Katherine Shaw ultimately worked with the song writing duo to create a custom music track for her wedding company website www.trendstotraditions.com. “The end product was unique and added a wonderful flair to my site that many clients rave about” states Shaw.
The key to royalty free music is that when you pay for and download the song; you can use it multiple times without paying royalties on it. There is a benefit to this when you are a small company and you need to use the music for multiple projects. You don’t have to keep paying over and over to use the song if you like how it works for your presentation. The Media-Riffs slogan is “The Professional Sound behind Your Project”. They offer royalty free tracks for $75.00 consisting of real music from real musicians. Old ideas are not small ideas; in this case they are actually big ideas in disguise.
So if you have a need for some inspiring music behind a project you are working, stop on over to their site and check out what all the fuss is about.
About the Author
Conan Shaw is the co-owner of Media-Riffs.com and is also a Producer and Musician
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