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Look sophisticated in your casual wear with Abercrombie clothing

One of the oldest names in the fashion industry is Abercrombie & Fitch. Among the younger generation who are fashion conscious possessing Abercrombie clothing is a mark of sophistication. Abercrombie & Fitch encourages a lifestyle typical to the modern youth of America.

Abercrombie& Fitch Co. is a retailer of casual clothing selling through its stores in USA and Canada. It sells jeans, knit shirts, graphic t-shirts, shorts, pants, jackets, skirts, tops, etc for men and women. Abercrombie & Fitch was established in 1892 by David Abercrombie and by 1900 he was joined by Ezra Fitch to give it its present name Abercrombie & Fitch. It became famous for its sporting equipments and rugged high quality apparels and was a known for its rich and famous patrons. People like Teddy Roosevelt’s hunting gears and clothing was outfitted by Abercrombie & Fitch. Abercrombie clothing was known for its dependability and durability.

Till 1960s Abercrombie & Fitch was catering to outdoor sports when hunting became unpopular due to endangering of certain species. After a setback in business, Abercrombie & Fitch repositioned itself in 1992 with a completely new idea of casual apparels which are style oriented and aimed at the male and female college students in the age group of 18 to 22. They not only catered to apparels but other products for youthful lifestyle. Abercrombie clothing launched ‘abercrombie’ in 1998 to dress trendy seven years to 14 years olds.

‘Hollister’, other Abercrombie brand clothing targets the 14 to 18 years old high schoolers in laid back Californian style. ‘Hollister’ offers casual outfits, accessories, and personal care products at lower cost than Abercrombie & Fitch brand. Another Abercrombie clothing brand ‘RUEHL’ targets at 22 to 35 year old customers. These are sportswear and trendy fashion apparels created to dress post collegiate and modern and contemporary gentlemen and ladies. ‘Gilly Hicks’ is another subsidiary of Abercrombie clothing offering loungewear and underwear for women.

The marketing of Abercrombie clothing and its subsidiaries are done in an innovative fashion. The design of the stores and its ambience are carefully planned to target a particular set of customers. The stores use music, Abercrombie fragrance, and young and attractive sales associates who are as a part of its selling strategy.

Abercrombie clothing aims to represent an American lifestyle for young people who believe in sophisticated, cool looks. Abercrombie apparels for men include jeans, jackets, pants, shirts, shorts, hoodies, sweater, and polo. They have a tough rugged look about them which pleases the young men. The colors too are mostly olive, navy, khaki brown, and camel with antiquated zipper, buttons, flaps, and, most important, the Abercrombie logo. Most of these outfits have vintage Abercrombie wash look.

Coming to Abercrombie clothing for women, these too are aimed at fashion conscious trend setters who believe in keeping up with the latest in fashion. It offers jeans, pants, jackets, coats, sweaters, hoodies, tops and skirts for women. These outfits have a rugged look too but with a softer touch aiming to give a petite and cute look to its wearer.

Abercrombie clothing aims at a lifestyle for a customer who adopts it from elementary school to post college days. Once as a child he or she gets used to Abercrombie clothing, it becomes a habit.

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To get your Abercrombie & Fitch original outfits log on to the Internet to choose from huge range of products offered by the online shops. In case you have an Abercrombie shop near you can always shop for your Abercrombie clothing from the store.

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